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Dual UK Bachelor of Arts Honours Degree — Conferred jointly with University of Brigant (UK) & Coventry University (UK)
Coventry University (United Kingdom)
Online or on campus
Modern content strategy, digital broadcast storytelling, brand reputation management, and multi-channel campaign analytics. Students earn 2 independent accredited diplomas with a 65% / 35% international credit split. BA (Hons) Digital Media & Strategic Communications (Dual Award) is taught as one award, not a list of unrelated modules. The published length is 36 months, and the credit total is 360. Students move from Methods in BA through Methods in BA; Cases in BA; Practice in BA; Project in BA; Methods in BA (BAX-105); Cases in BA (BAX-106), and finish on Methods in BA (BAX-305). Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Two UK Bachelor of Arts honours diplomas conferred upon completion Hands-on multimedia production portfolio with real-world client briefs Crisis communications and social sentiment algorithmic analytics Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
Study online
Online tuition is free. Online examinations are free. There is no exam fee for online study.
On-campus study
Prefer to learn at our Edinburgh campus? Campus tuition and campus examinations are charged. The published campus price is on each programme page.
| Code | Course | Credits · hours |
|---|---|---|
| BAX-101 | Methods in BA Methods in BA (BAX-101) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Methods in BA as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-102 | Cases in BA Cases in BA (BAX-102) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Cases in BA as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-103 | Practice in BA Practice in BA (BAX-103) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Practice in BA as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-104 | Project in BA Project in BA (BAX-104) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Project in BA as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-105 | Methods in BA (BAX-105) Methods in BA (BAX-105) (BAX-105) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Methods in BA (BAX-105) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-106 | Cases in BA (BAX-106) Cases in BA (BAX-106) (BAX-106) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Cases in BA (BAX-106) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| Code | Course | Credits · hours |
|---|---|---|
| BAX-201 | Practice in BA (BAX-201) Practice in BA (BAX-201) (BAX-201) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Practice in BA (BAX-201) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-202 | Project in BA (BAX-202) Project in BA (BAX-202) (BAX-202) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Project in BA (BAX-202) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-203 | Methods in BA (BAX-203) Methods in BA (BAX-203) (BAX-203) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Methods in BA (BAX-203) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-204 | Cases in BA (BAX-204) Cases in BA (BAX-204) (BAX-204) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Cases in BA (BAX-204) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-205 | Practice in BA (BAX-205) Practice in BA (BAX-205) (BAX-205) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Practice in BA (BAX-205) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-206 | Project in BA (BAX-206) Project in BA (BAX-206) (BAX-206) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Project in BA (BAX-206) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| Code | Course | Credits · hours |
|---|---|---|
| BAX-301 | Methods in BA (BAX-301) Methods in BA (BAX-301) (BAX-301) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Methods in BA (BAX-301) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-302 | Cases in BA (BAX-302) Cases in BA (BAX-302) (BAX-302) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Cases in BA (BAX-302) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-303 | Practice in BA (BAX-303) Practice in BA (BAX-303) (BAX-303) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Practice in BA (BAX-303) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-304 | Project in BA (BAX-304) Project in BA (BAX-304) (BAX-304) is a 20-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Project in BA (BAX-304) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| BAX-305 | Methods in BA (BAX-305) Methods in BA (BAX-305) (BAX-305) is a 40-credit course on BA (Hons) Digital Media & Strategic Communications (Dual Award), with 400 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Methods in BA (BAX-305) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 40 · 400 h |
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 36 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
You may study this award fully online from your country, or — where published — on campus at Brigant. Online study does not require a student visa. Campus study may.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. University of Brigant publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@brigant.uk.
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