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Brand strategy, digital media, and persuasive storytelling
Online or on campus
Marketing & Communications blends creativity with analytical rigour. You will develop brand strategies, plan integrated campaigns, and measure performance across digital channels. Campus agency projects pair student teams with local businesses; Adobe and analytics tool workshops build practical skills. Modules cover consumer psychology, public relations, content strategy, and marketing law.
The Brigant Creative Studio offers podcast booths, video editing suites, and campaign critique sessions.
Faculty spotlight
Dr. Laura Finch leads Digital Marketing; Professor Marco Silva researches cross-cultural brand narratives.
Study online
Every programme can be completed fully online with zero tuition fees — study from anywhere in the world.
On-campus study
Prefer to learn at our Edinburgh campus? On-campus delivery includes tuition fees, in-person seminars, and access to university facilities.
| Code | Course | Credits |
|---|---|---|
| MKT101 | Principles of Marketing | 20 |
| MKT102 | Consumer Behaviour | 20 |
| MKT103 | Media & Communications | 20 |
| MKT104 | Design Thinking | 20 |
| Code | Course | Credits |
|---|---|---|
| MKT201 | Brand Management | 20 |
| MKT202 | Digital Marketing | 20 |
| MKT203 | Public Relations | 20 |
| MKT204 | Marketing Research | 20 |
| Code | Course | Credits |
|---|---|---|
| MKT301 | Integrated Campaigns | 20 |
| MKT302 | Agency Capstone Project | 40 |
Recognised & Accredited
