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Master SEO, social, analytics, and campaign strategy in one term
Online or on campus
Digital marketing evolves faster than any textbook can track. This graduate certificate delivers current, practitioner-led training in search engine optimisation, paid social advertising, email automation, and marketing analytics. Each module includes a live campaign you run for a real small business or NGO client. Upon completion, you may transfer credits toward the Brigant MBA or MSc programmes.
You will run a live campaign for a small business or NGO client with budget accountability. GA4, Search Console, and Meta Ads Manager are taught with current platform interfaces. Credits may transfer toward the Brigant MBA or MSc programmes.
Faculty spotlight
Agency founder Sofia Ramirez teaches paid media; Dr. Marcus Chen covers analytics storytelling for executives.
Study online
Every programme can be completed fully online with zero tuition fees — study from anywhere in the world.
On-campus study
Prefer to learn at our Edinburgh campus? On-campus delivery includes tuition fees, in-person seminars, and access to university facilities.
| Code | Course | Credits |
|---|---|---|
| DM401 | Digital Marketing Strategy & Planning | 3 |
| DM402 | Search Engine Optimisation & Content | 3 |
| DM403 | Paid Media & Social Advertising | 3 |
| DM404 | Marketing Analytics & Conversion Optimisation | 3 |
| DM405 | Digital Marketing Capstone Campaign | 3 |
Recognised & Accredited
