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Write an audience plan for one venue type
Online or on campus
Who attends, what the price does, which community partner is real, and which data you are allowed to keep. Theatres and galleries in Edinburgh are the scale. The project is an audience plan with a test you could run. MA Audience Development is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 36. Students move from Who attends through Who attends; Price; Partnerships; Data; Campaign; Audience plan, and finish on Audience plan. Each course has a question, a method, and a submission. In this field, students apply the method of the subject to a defined problem and defend the result. Reading is a core text, a case or dataset, and a critique. The artefact a marker expects is a submission that shows the method, the evidence, and the limit of the claim. The award is built so that a graduate can do the following in practice: Describe an audience from evidence Test a price Write a partnership that is not a logo swap Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
The credit total on this page is the sum of the courses in the curriculum. Assessment is the work named on each course.
Faculty spotlight
University of Brigant supervises the courses and the final assessed file. Supervision is assigned from the school that owns the award.
Study online
Online tuition is free. Online examinations are free. There is no exam fee for online study.
On-campus study
Prefer to learn at our Edinburgh campus? Campus tuition and campus examinations are charged. The published campus price is on each programme page.
| Code | Course | Credits · hours |
|---|---|---|
| AUD501 | Who attends Who attends (AUD501) is a 6-credit course on MA Audience Development, with 60 notional learning hours. By the end, students can apply the method of the subject to a defined problem and defend the result, using Who attends as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a core text, a case or dataset, and a critique. Seminar time is for the decision, not for reading the materials aloud. Assessment is a submission that shows the method, the evidence, and the limit of the claim. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 6 · 60 h |
| AUD502 | Price Price (AUD502) is a 6-credit course on MA Audience Development, with 60 notional learning hours. By the end, students can apply the method of the subject to a defined problem and defend the result, using Price as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a core text, a case or dataset, and a critique. Seminar time is for the decision, not for reading the materials aloud. Assessment is a submission that shows the method, the evidence, and the limit of the claim. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 6 · 60 h |
| AUD503 | Partnerships Partnerships (AUD503) is a 6-credit course on MA Audience Development, with 60 notional learning hours. By the end, students can apply the method of the subject to a defined problem and defend the result, using Partnerships as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a core text, a case or dataset, and a critique. Seminar time is for the decision, not for reading the materials aloud. Assessment is a submission that shows the method, the evidence, and the limit of the claim. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 6 · 60 h |
| Code | Course | Credits · hours |
|---|---|---|
| AUD504 | Data Data (AUD504) is a 6-credit course on MA Audience Development, with 60 notional learning hours. By the end, students can define a measurable question, fit a method that can be checked, and report where it fails, using Data as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a dataset description, a methods note, and one published evaluation. Seminar time is for the decision, not for reading the materials aloud. Assessment is a project note with the question, the method, the result, and the limitation. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 6 · 60 h |
| AUD505 | Campaign Campaign (AUD505) is a 6-credit course on MA Audience Development, with 60 notional learning hours. By the end, students can apply the method of the subject to a defined problem and defend the result, using Campaign as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a core text, a case or dataset, and a critique. Seminar time is for the decision, not for reading the materials aloud. Assessment is a submission that shows the method, the evidence, and the limit of the claim. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 6 · 60 h |
| AUD506 | Audience plan Audience plan (AUD506) is a 6-credit course on MA Audience Development, with 60 notional learning hours. By the end, students can apply the method of the subject to a defined problem and defend the result, using Audience plan as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a core text, a case or dataset, and a critique. Seminar time is for the decision, not for reading the materials aloud. Assessment is a submission that shows the method, the evidence, and the limit of the claim. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 6 · 60 h |
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 18 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
You may study this award fully online from your country, or — where published — on campus at Brigant. Online study does not require a student visa. Campus study may.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. University of Brigant publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@brigant.uk.
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