MA Gaelic and Scots Academic Communication

Academic Gaelic and Scots in higher education—communication practice, not a folklore elective.

Online or on campus

18 months36 creditsEnglish with Gaelic and Scots academic-communication strands; extra language evidence may be required

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MA Gaelic and Scots Academic Communication

Overview

Higher education in Scotland still defaults to English even where policy mentions Gaelic and Scots. This MA treats that gap as a professional communication problem: style guides, assessment literacy, and the ethics of representing speech communities you may not belong to. You will edit a paper, design bilingual student-facing text, and justify orthographic choices. Dual pathway matters because many Gaelic-medium and Scots-using professionals are not in Edinburgh every week. They still sit the same identity-checked assessments. Faculty will not pass a portfolio that only pastes a few Gàidhlig words onto an English essay. The degree does not appoint you to a language board and it does not certify interpreter status. Applicants without prior Gaelic or Scots study must submit the extra evidence the page lists, or choose a different programme. Capstones are communication portfolios for a named public or educational setting. University of Brigant will not pass English-only work with a decorative header in Gàidhlig. Extra language evidence is an admissions fact, not a marketing flavour. Online students must access lawful readings under the same licence rules as campus readers in Edinburgh. The MA sits beside Ofqual-facing honesty elsewhere in the catalogue: do not claim a regulated language qualification this award is not. MA Gaelic and Scots Academic Communication is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 36. Students move from Gaelic, Scots, and English in Scottish Public Life through Gaelic, Scots, and English in Scottish Public Life; Representation, Community, and Extractive Language Work; Orthography, Register, and Audience; Abstracts, Feedback, and Examiner Language; Bilingual VLE and Handbook Practice; Research Writing across Three Language Resources, and finish on Writing for Senior Public and Academic Audiences. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Produce academic and student-facing text with justified Gaelic/Scots/English choices Edit for register without mocking Scots or tokenising Gaelic Explain language-policy instruments as a communicator, not as a board appointee Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.

Thirty-six credits: language policy and ethics, academic genres in Gaelic and Scots, pedagogy and public communication, and a supervised portfolio. Dual pathway. Extra language evidence as published.

Who This Programme Is For

HE/FE staff supporting Gaelic or Scots learners
Public-body communicators in Scotland
Editors, translators, and engagement officers (not automatic interpreter status)
Teachers already qualified elsewhere who need academic-language practice (not QTS)

How you can study

Recommended

Study online

100% tuition-free online

Online tuition is free. Online examinations are free. There is no exam fee for online study.

✦ Tuition: £0 / $0
✦ Examinations are free. There is no exam fee.
✦ Learn from anywhere · Live online seminars

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On-campus study

Study at our campus

Prefer to learn at our Edinburgh campus? Campus tuition and campus examinations are charged. The published campus price is on each programme page.

✦ Tuition: £9,500 / US$12,000/year
✦ Location: 3 Lady Lawson St, Edinburgh EH3 9DS, United Kingdom
✦ Campus examinations are charged
✦ In-person seminars, library & student services

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What You Will Learn

Produce academic and student-facing text with justified Gaelic/Scots/English choices
Edit for register without mocking Scots or tokenising Gaelic
Explain language-policy instruments as a communicator, not as a board appointee
Design dual-pathway learning materials with parity of demand
Submit language evidence honestly at admission

Curriculum

Module 1: Policy, ethics, and evidence

Code	Course	Credits · hours
UOB661	Gaelic, Scots, and English in Scottish Public Life Gaelic, Scots, and English in Scottish Public Life (UOB661) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Gaelic, Scots, and English in Scottish Public Life as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. UOB661-M1 · Audience, offer, and the evidence for both — Gaelic, Scots, and English in Scottish Public Life UOB661-M2 · Channel choice and what the channel cannot do — Gaelic, Scots, and English in Scottish Public Life UOB661-M3 · Message, proof, and a measure of response — Gaelic, Scots, and English in Scottish Public Life UOB661-M4 · Ethics of persuasion and claims that must not be made — Gaelic, Scots, and English in Scottish Public Life UOB661-M5 · A campaign or content decision with a budget line — Gaelic, Scots, and English in Scottish Public Life UOB661-M6 · A recommendation a client could act on — Gaelic, Scots, and English in Scottish Public Life	3 · 30 h
UOB662	Representation, Community, and Extractive Language Work Representation, Community, and Extractive Language Work (UOB662) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Representation, Community, and Extractive Language Work as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. UOB662-M1 · Audience, offer, and the evidence for both — Representation, Community, and Extractive Language Work UOB662-M2 · Channel choice and what the channel cannot do — Representation, Community, and Extractive Language Work UOB662-M3 · Message, proof, and a measure of response — Representation, Community, and Extractive Language Work UOB662-M4 · Ethics of persuasion and claims that must not be made — Representation, Community, and Extractive Language Work UOB662-M5 · A campaign or content decision with a budget line — Representation, Community, and Extractive Language Work UOB662-M6 · A recommendation a client could act on — Representation, Community, and Extractive Language Work	3 · 30 h
UOB663	Orthography, Register, and Audience Orthography, Register, and Audience (UOB663) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Orthography, Register, and Audience as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. UOB663-M1 · Audience, offer, and the evidence for both — Orthography, Register, and Audience UOB663-M2 · Channel choice and what the channel cannot do — Orthography, Register, and Audience UOB663-M3 · Message, proof, and a measure of response — Orthography, Register, and Audience UOB663-M4 · Ethics of persuasion and claims that must not be made — Orthography, Register, and Audience UOB663-M5 · A campaign or content decision with a budget line — Orthography, Register, and Audience UOB663-M6 · A recommendation a client could act on — Orthography, Register, and Audience	3 · 30 h

Code

Course

Credits · hours

UOB661

Gaelic, Scots, and English in Scottish Public Life

Gaelic, Scots, and English in Scottish Public Life (UOB661) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Gaelic, Scots, and English in Scottish Public Life as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

UOB661-M1 · Audience, offer, and the evidence for both — Gaelic, Scots, and English in Scottish Public Life
UOB661-M2 · Channel choice and what the channel cannot do — Gaelic, Scots, and English in Scottish Public Life
UOB661-M3 · Message, proof, and a measure of response — Gaelic, Scots, and English in Scottish Public Life
UOB661-M4 · Ethics of persuasion and claims that must not be made — Gaelic, Scots, and English in Scottish Public Life
UOB661-M5 · A campaign or content decision with a budget line — Gaelic, Scots, and English in Scottish Public Life
UOB661-M6 · A recommendation a client could act on — Gaelic, Scots, and English in Scottish Public Life

3 · 30 h

UOB662

Representation, Community, and Extractive Language Work

Representation, Community, and Extractive Language Work (UOB662) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Representation, Community, and Extractive Language Work as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

UOB662-M1 · Audience, offer, and the evidence for both — Representation, Community, and Extractive Language Work
UOB662-M2 · Channel choice and what the channel cannot do — Representation, Community, and Extractive Language Work
UOB662-M3 · Message, proof, and a measure of response — Representation, Community, and Extractive Language Work
UOB662-M4 · Ethics of persuasion and claims that must not be made — Representation, Community, and Extractive Language Work
UOB662-M5 · A campaign or content decision with a budget line — Representation, Community, and Extractive Language Work
UOB662-M6 · A recommendation a client could act on — Representation, Community, and Extractive Language Work

3 · 30 h

UOB663

Orthography, Register, and Audience

Orthography, Register, and Audience (UOB663) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Orthography, Register, and Audience as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

UOB663-M1 · Audience, offer, and the evidence for both — Orthography, Register, and Audience
UOB663-M2 · Channel choice and what the channel cannot do — Orthography, Register, and Audience
UOB663-M3 · Message, proof, and a measure of response — Orthography, Register, and Audience
UOB663-M4 · Ethics of persuasion and claims that must not be made — Orthography, Register, and Audience
UOB663-M5 · A campaign or content decision with a budget line — Orthography, Register, and Audience
UOB663-M6 · A recommendation a client could act on — Orthography, Register, and Audience

3 · 30 h

Module 2: Academic genres

Code	Course	Credits · hours
UOB665	Abstracts, Feedback, and Examiner Language Abstracts, Feedback, and Examiner Language (UOB665) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Abstracts, Feedback, and Examiner Language as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. UOB665-M1 · Audience, offer, and the evidence for both — Abstracts, Feedback, and Examiner Language UOB665-M2 · Channel choice and what the channel cannot do — Abstracts, Feedback, and Examiner Language UOB665-M3 · Message, proof, and a measure of response — Abstracts, Feedback, and Examiner Language UOB665-M4 · Ethics of persuasion and claims that must not be made — Abstracts, Feedback, and Examiner Language UOB665-M5 · A campaign or content decision with a budget line — Abstracts, Feedback, and Examiner Language UOB665-M6 · A recommendation a client could act on — Abstracts, Feedback, and Examiner Language	3 · 30 h
UOB666	Bilingual VLE and Handbook Practice Bilingual VLE and Handbook Practice (UOB666) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Bilingual VLE and Handbook Practice as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. UOB666-M1 · Audience, offer, and the evidence for both — Bilingual VLE and Handbook Practice UOB666-M2 · Channel choice and what the channel cannot do — Bilingual VLE and Handbook Practice UOB666-M3 · Message, proof, and a measure of response — Bilingual VLE and Handbook Practice UOB666-M4 · Ethics of persuasion and claims that must not be made — Bilingual VLE and Handbook Practice UOB666-M5 · A campaign or content decision with a budget line — Bilingual VLE and Handbook Practice UOB666-M6 · A recommendation a client could act on — Bilingual VLE and Handbook Practice	3 · 30 h
UOB667	Research Writing across Three Language Resources Research Writing across Three Language Resources (UOB667) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Research Writing across Three Language Resources as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. UOB667-M1 · Audience, offer, and the evidence for both — Research Writing across Three Language Resources UOB667-M2 · Channel choice and what the channel cannot do — Research Writing across Three Language Resources UOB667-M3 · Message, proof, and a measure of response — Research Writing across Three Language Resources UOB667-M4 · Ethics of persuasion and claims that must not be made — Research Writing across Three Language Resources UOB667-M5 · A campaign or content decision with a budget line — Research Writing across Three Language Resources UOB667-M6 · A recommendation a client could act on — Research Writing across Three Language Resources	3 · 30 h

Code

Course

Credits · hours

UOB665

Abstracts, Feedback, and Examiner Language

Abstracts, Feedback, and Examiner Language (UOB665) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Abstracts, Feedback, and Examiner Language as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

UOB665-M1 · Audience, offer, and the evidence for both — Abstracts, Feedback, and Examiner Language
UOB665-M2 · Channel choice and what the channel cannot do — Abstracts, Feedback, and Examiner Language
UOB665-M3 · Message, proof, and a measure of response — Abstracts, Feedback, and Examiner Language
UOB665-M4 · Ethics of persuasion and claims that must not be made — Abstracts, Feedback, and Examiner Language
UOB665-M5 · A campaign or content decision with a budget line — Abstracts, Feedback, and Examiner Language
UOB665-M6 · A recommendation a client could act on — Abstracts, Feedback, and Examiner Language

3 · 30 h

UOB666

Bilingual VLE and Handbook Practice

Bilingual VLE and Handbook Practice (UOB666) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Bilingual VLE and Handbook Practice as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

UOB666-M1 · Audience, offer, and the evidence for both — Bilingual VLE and Handbook Practice
UOB666-M2 · Channel choice and what the channel cannot do — Bilingual VLE and Handbook Practice
UOB666-M3 · Message, proof, and a measure of response — Bilingual VLE and Handbook Practice
UOB666-M4 · Ethics of persuasion and claims that must not be made — Bilingual VLE and Handbook Practice
UOB666-M5 · A campaign or content decision with a budget line — Bilingual VLE and Handbook Practice
UOB666-M6 · A recommendation a client could act on — Bilingual VLE and Handbook Practice

3 · 30 h

UOB667

Research Writing across Three Language Resources

Research Writing across Three Language Resources (UOB667) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Research Writing across Three Language Resources as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

UOB667-M1 · Audience, offer, and the evidence for both — Research Writing across Three Language Resources
UOB667-M2 · Channel choice and what the channel cannot do — Research Writing across Three Language Resources
UOB667-M3 · Message, proof, and a measure of response — Research Writing across Three Language Resources
UOB667-M4 · Ethics of persuasion and claims that must not be made — Research Writing across Three Language Resources
UOB667-M5 · A campaign or content decision with a budget line — Research Writing across Three Language Resources
UOB667-M6 · A recommendation a client could act on — Research Writing across Three Language Resources

3 · 30 h

Module 3: Teaching and public communication

Code	Course	Credits · hours
UOB669	Assessment in Mixed-Language Cohorts Assessment in Mixed-Language Cohorts (UOB669) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Assessment in Mixed-Language Cohorts as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. UOB669-M1 · Audience, offer, and the evidence for both — Assessment in Mixed-Language Cohorts UOB669-M2 · Channel choice and what the channel cannot do — Assessment in Mixed-Language Cohorts UOB669-M3 · Message, proof, and a measure of response — Assessment in Mixed-Language Cohorts UOB669-M4 · Ethics of persuasion and claims that must not be made — Assessment in Mixed-Language Cohorts UOB669-M5 · A campaign or content decision with a budget line — Assessment in Mixed-Language Cohorts UOB669-M6 · A recommendation a client could act on — Assessment in Mixed-Language Cohorts	3 · 30 h
UOB670	Media, Museums, and Festival Copy Media, Museums, and Festival Copy (UOB670) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Media, Museums, and Festival Copy as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. UOB670-M1 · Audience, offer, and the evidence for both — Media, Museums, and Festival Copy UOB670-M2 · Channel choice and what the channel cannot do — Media, Museums, and Festival Copy UOB670-M3 · Message, proof, and a measure of response — Media, Museums, and Festival Copy UOB670-M4 · Ethics of persuasion and claims that must not be made — Media, Museums, and Festival Copy UOB670-M5 · A campaign or content decision with a budget line — Media, Museums, and Festival Copy UOB670-M6 · A recommendation a client could act on — Media, Museums, and Festival Copy	3 · 30 h
UOB671	Dual-Pathway Seminars and Recording Ethics Dual-Pathway Seminars and Recording Ethics (UOB671) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Dual-Pathway Seminars and Recording Ethics as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. UOB671-M1 · Audience, offer, and the evidence for both — Dual-Pathway Seminars and Recording Ethics UOB671-M2 · Channel choice and what the channel cannot do — Dual-Pathway Seminars and Recording Ethics UOB671-M3 · Message, proof, and a measure of response — Dual-Pathway Seminars and Recording Ethics UOB671-M4 · Ethics of persuasion and claims that must not be made — Dual-Pathway Seminars and Recording Ethics UOB671-M5 · A campaign or content decision with a budget line — Dual-Pathway Seminars and Recording Ethics UOB671-M6 · A recommendation a client could act on — Dual-Pathway Seminars and Recording Ethics	3 · 30 h

Code

Course

Credits · hours

UOB669

Assessment in Mixed-Language Cohorts

Assessment in Mixed-Language Cohorts (UOB669) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Assessment in Mixed-Language Cohorts as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

UOB669-M1 · Audience, offer, and the evidence for both — Assessment in Mixed-Language Cohorts
UOB669-M2 · Channel choice and what the channel cannot do — Assessment in Mixed-Language Cohorts
UOB669-M3 · Message, proof, and a measure of response — Assessment in Mixed-Language Cohorts
UOB669-M4 · Ethics of persuasion and claims that must not be made — Assessment in Mixed-Language Cohorts
UOB669-M5 · A campaign or content decision with a budget line — Assessment in Mixed-Language Cohorts
UOB669-M6 · A recommendation a client could act on — Assessment in Mixed-Language Cohorts

3 · 30 h

UOB670

Media, Museums, and Festival Copy

Media, Museums, and Festival Copy (UOB670) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Media, Museums, and Festival Copy as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

UOB670-M1 · Audience, offer, and the evidence for both — Media, Museums, and Festival Copy
UOB670-M2 · Channel choice and what the channel cannot do — Media, Museums, and Festival Copy
UOB670-M3 · Message, proof, and a measure of response — Media, Museums, and Festival Copy
UOB670-M4 · Ethics of persuasion and claims that must not be made — Media, Museums, and Festival Copy
UOB670-M5 · A campaign or content decision with a budget line — Media, Museums, and Festival Copy
UOB670-M6 · A recommendation a client could act on — Media, Museums, and Festival Copy

3 · 30 h

UOB671

Dual-Pathway Seminars and Recording Ethics

Dual-Pathway Seminars and Recording Ethics (UOB671) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Dual-Pathway Seminars and Recording Ethics as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

UOB671-M1 · Audience, offer, and the evidence for both — Dual-Pathway Seminars and Recording Ethics
UOB671-M2 · Channel choice and what the channel cannot do — Dual-Pathway Seminars and Recording Ethics
UOB671-M3 · Message, proof, and a measure of response — Dual-Pathway Seminars and Recording Ethics
UOB671-M4 · Ethics of persuasion and claims that must not be made — Dual-Pathway Seminars and Recording Ethics
UOB671-M5 · A campaign or content decision with a budget line — Dual-Pathway Seminars and Recording Ethics
UOB671-M6 · A recommendation a client could act on — Dual-Pathway Seminars and Recording Ethics

3 · 30 h

Module 4: Capstone

Code	Course	Credits · hours
UOB673	Language Planning Literacy for Communicators Language Planning Literacy for Communicators (UOB673) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Language Planning Literacy for Communicators as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. UOB673-M1 · Audience, offer, and the evidence for both — Language Planning Literacy for Communicators UOB673-M2 · Channel choice and what the channel cannot do — Language Planning Literacy for Communicators UOB673-M3 · Message, proof, and a measure of response — Language Planning Literacy for Communicators UOB673-M4 · Ethics of persuasion and claims that must not be made — Language Planning Literacy for Communicators UOB673-M5 · A campaign or content decision with a budget line — Language Planning Literacy for Communicators UOB673-M6 · A recommendation a client could act on — Language Planning Literacy for Communicators	3 · 30 h
UOB674	Research Methods for Language in HE Research Methods for Language in HE (UOB674) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Research Methods for Language in HE as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. UOB674-M1 · Audience, offer, and the evidence for both — Research Methods for Language in HE UOB674-M2 · Channel choice and what the channel cannot do — Research Methods for Language in HE UOB674-M3 · Message, proof, and a measure of response — Research Methods for Language in HE UOB674-M4 · Ethics of persuasion and claims that must not be made — Research Methods for Language in HE UOB674-M5 · A campaign or content decision with a budget line — Research Methods for Language in HE UOB674-M6 · A recommendation a client could act on — Research Methods for Language in HE	3 · 30 h
UOB675	Writing for Senior Public and Academic Audiences Writing for Senior Public and Academic Audiences (UOB675) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Writing for Senior Public and Academic Audiences as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. UOB675-M1 · Audience, offer, and the evidence for both — Writing for Senior Public and Academic Audiences UOB675-M2 · Channel choice and what the channel cannot do — Writing for Senior Public and Academic Audiences UOB675-M3 · Message, proof, and a measure of response — Writing for Senior Public and Academic Audiences UOB675-M4 · Ethics of persuasion and claims that must not be made — Writing for Senior Public and Academic Audiences UOB675-M5 · A campaign or content decision with a budget line — Writing for Senior Public and Academic Audiences UOB675-M6 · A recommendation a client could act on — Writing for Senior Public and Academic Audiences	3 · 30 h

Code

Course

Credits · hours

UOB673

Language Planning Literacy for Communicators

Language Planning Literacy for Communicators (UOB673) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Language Planning Literacy for Communicators as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

UOB673-M1 · Audience, offer, and the evidence for both — Language Planning Literacy for Communicators
UOB673-M2 · Channel choice and what the channel cannot do — Language Planning Literacy for Communicators
UOB673-M3 · Message, proof, and a measure of response — Language Planning Literacy for Communicators
UOB673-M4 · Ethics of persuasion and claims that must not be made — Language Planning Literacy for Communicators
UOB673-M5 · A campaign or content decision with a budget line — Language Planning Literacy for Communicators
UOB673-M6 · A recommendation a client could act on — Language Planning Literacy for Communicators

3 · 30 h

UOB674

Research Methods for Language in HE

Research Methods for Language in HE (UOB674) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Research Methods for Language in HE as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

UOB674-M1 · Audience, offer, and the evidence for both — Research Methods for Language in HE
UOB674-M2 · Channel choice and what the channel cannot do — Research Methods for Language in HE
UOB674-M3 · Message, proof, and a measure of response — Research Methods for Language in HE
UOB674-M4 · Ethics of persuasion and claims that must not be made — Research Methods for Language in HE
UOB674-M5 · A campaign or content decision with a budget line — Research Methods for Language in HE
UOB674-M6 · A recommendation a client could act on — Research Methods for Language in HE

3 · 30 h

UOB675

Writing for Senior Public and Academic Audiences

Writing for Senior Public and Academic Audiences (UOB675) is a 3-credit course on MA Gaelic and Scots Academic Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Writing for Senior Public and Academic Audiences as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

UOB675-M1 · Audience, offer, and the evidence for both — Writing for Senior Public and Academic Audiences
UOB675-M2 · Channel choice and what the channel cannot do — Writing for Senior Public and Academic Audiences
UOB675-M3 · Message, proof, and a measure of response — Writing for Senior Public and Academic Audiences
UOB675-M4 · Ethics of persuasion and claims that must not be made — Writing for Senior Public and Academic Audiences
UOB675-M5 · A campaign or content decision with a budget line — Writing for Senior Public and Academic Audiences
UOB675-M6 · A recommendation a client could act on — Writing for Senior Public and Academic Audiences

3 · 30 h

Career Paths

Bilingual education communications officer
University language-support lecturer (academic MA; not QTS)
Public-body Gaelic or Scots communications lead
Editorial and engagement specialist
Community-language project officer

Programme Highlights

Named Gaelic and Scots strands, not ‘Celtic flavour’
Extra language evidence stated
Dual pathway parity
No language-board logos
Portfolio capstone

Assessment

Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.

Admission requirements

Academic entry

Bachelor's degree from a recognised institution (minimum 2:2 / GPA 2.5/4.0 or equivalent national scale)
Identity document for remote identity-checked assessment enrolment

English language

English proficiency: IELTS 5.5, TOEFL 46, or equivalent (waived for prior English-medium study). Dual-pathway applicants state Edinburgh campus or tuition-free online as primary mode without changing academic standards. Gaelic/Scots programmes may require additional language evidence as stated on the programme page.
Additional Gaelic and/or Scots language evidence as stated on the programme page (study, professional use, or placement); English IELTS 5.5 / TOEFL 46 remains the administrative threshold unless waived for prior English-medium study

Documents

Statement of Purpose (500 words minimum) stating goals, professional context, and fit
Two academic or professional references with verifiable contact details
CV or résumé covering education and relevant work
Official transcripts (digital copies accepted at application; certified copies before award)

Programme questions

How long is the MA Gaelic and Scots Academic Communication?

The published duration is 18 months. Teaching language: English with Gaelic and Scots academic-communication strands; extra language evidence may be required. Actual time-to-complete depends on mode and any recognised prior learning.

Can I study this from my country?

You may study this award fully online from your country, or — where published — on campus at Brigant. Online study does not require a student visa. Campus study may.

What does it cost?

Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.

What are the entry requirements?

Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.

How is the programme assessed?

Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.

Will this award be recognised where I live?

Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. University of Brigant publishes verification pages for certificates. We do not claim automatic equivalence in every country.

How do I apply?

Start an application on this website. Progress is saved from the first step. Admissions: admissions@brigant.uk.

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