MA Science Communication

MA Science Communication — an accredited Master's for people doing this work, not just reading about it.

Online or on campus

12 months30 creditsEnglish (dual pathway: Edinburgh campus or tuition-free online; one academic standard)

Overview

A one-year master's for researchers, journalists and museum staff who explain science to the public — covering audience research, editorial practice, misinformation, public engagement and evaluation. Online (tuition-free) or on campus in Edinburgh. The University of Brigant teaches this award to one academic standard whether you study on campus in Edinburgh or on the tuition-free online pathway. Assessment is identity-checked; the marking scheme does not change with your postcode. This is an academic Master's award; where a field has a licensing or registration route, that remains a matter for your professional body or regulator. You will work through the material as a practitioner-researcher: applied methods, real or anonymised cases, and a supervised capstone or dissertation as the final component. Faculty mark whether you noticed the constraints a slide deck usually hides. MA Science Communication is taught as one award, not a list of unrelated modules. The published length is 12 months, and the credit total is 30. Students move from Marketing Strategy & Value Creation through Marketing Strategy & Value Creation; Consumer Behaviour & Decision Psychology; Brand Equity, Architecture & Positioning; Digital Marketing, Content & Platform Growth; Integrated Marketing Communications & Media; Pricing, Revenue & Product Marketing, and finish on Writing for the C-Suite. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Set a customer strategy and a positioning that holds up Run marketing analytics, attribution and experiments Plan and measure across digital channels and content Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.

The programme carries 30 credits across four assessed modules. Delivery is tuition-free (£0) on the online pathway. Transcripts use letter grades and a GPA scale consistent with University of Brigant awards. No professional-body logo is used in marketing to imply endorsement.

Who This Programme Is For

Marketing and communications professionals
Founders and product leads who own growth
Analysts moving into marketing
Graduates entering the field

How you can study

Recommended

Study online

100% tuition-free online

Online tuition is free. Online examinations are free. There is no exam fee for online study.

✦ Tuition: £0 / $0
✦ Examinations are free. There is no exam fee.
✦ Learn from anywhere · Live online seminars

Apply online →

On-campus study

Study at our campus

Prefer to learn at our Edinburgh campus? Campus tuition and campus examinations are charged. The published campus price is on each programme page.

✦ Tuition: £9,500 / US$12,000/year
✦ Location: 3 Lady Lawson St, Edinburgh EH3 9DS, United Kingdom
✦ Campus examinations are charged
✦ In-person seminars, library & student services

Apply for campus →

What You Will Learn

Set a customer strategy and a positioning that holds up
Run marketing analytics, attribution and experiments
Plan and measure across digital channels and content
Lead brand and reputation through a crisis

Curriculum

Module 1: Marketing Strategy Core

Code	Course	Credits · hours
BX70301	Marketing Strategy & Value Creation Marketing Strategy & Value Creation (BX70301) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Marketing Strategy & Value Creation as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. BX70301-M1 · Audience, offer, and the evidence for both — Marketing Strategy & Value Creation BX70301-M2 · Channel choice and what the channel cannot do — Marketing Strategy & Value Creation BX70301-M3 · Message, proof, and a measure of response — Marketing Strategy & Value Creation BX70301-M4 · Ethics of persuasion and claims that must not be made — Marketing Strategy & Value Creation BX70301-M5 · A campaign or content decision with a budget line — Marketing Strategy & Value Creation BX70301-M6 · A recommendation a client could act on — Marketing Strategy & Value Creation	3 · 30 h
BX70302	Consumer Behaviour & Decision Psychology Consumer Behaviour & Decision Psychology (BX70302) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can read a finding and say what it shows about behaviour, and what it does not, using Consumer Behaviour & Decision Psychology as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses one empirical paper, one methods critique, and an ethics note. Seminar time is for the decision, not for reading the materials aloud. Assessment is a critical review that a non-specialist manager could follow. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. This course does not confer a psychology, counselling, or clinical licence. BX70302-M1 · Constructs, measures, and what a score does not mean — Consumer Behaviour & Decision Psychology BX70302-M2 · Study design, bias, and sample limits — Consumer Behaviour & Decision Psychology BX70302-M3 · Evidence review and competing explanations — Consumer Behaviour & Decision Psychology BX70302-M4 · Ethics of inquiry and the duty not to overclaim — Consumer Behaviour & Decision Psychology BX70302-M5 · Application to one workplace or community setting — Consumer Behaviour & Decision Psychology BX70302-M6 · A critical review with method, finding, and limit — Consumer Behaviour & Decision Psychology	3 · 30 h
BX70303	Brand Equity, Architecture & Positioning Brand Equity, Architecture & Positioning (BX70303) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Brand Equity, Architecture & Positioning as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. BX70303-M1 · Audience, offer, and the evidence for both — Brand Equity, Architecture & Positioning BX70303-M2 · Channel choice and what the channel cannot do — Brand Equity, Architecture & Positioning BX70303-M3 · Message, proof, and a measure of response — Brand Equity, Architecture & Positioning BX70303-M4 · Ethics of persuasion and claims that must not be made — Brand Equity, Architecture & Positioning BX70303-M5 · A campaign or content decision with a budget line — Brand Equity, Architecture & Positioning BX70303-M6 · A recommendation a client could act on — Brand Equity, Architecture & Positioning	3 · 30 h

Code

Course

Credits · hours

BX70301

Marketing Strategy & Value Creation

Marketing Strategy & Value Creation (BX70301) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Marketing Strategy & Value Creation as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

BX70301-M1 · Audience, offer, and the evidence for both — Marketing Strategy & Value Creation
BX70301-M2 · Channel choice and what the channel cannot do — Marketing Strategy & Value Creation
BX70301-M3 · Message, proof, and a measure of response — Marketing Strategy & Value Creation
BX70301-M4 · Ethics of persuasion and claims that must not be made — Marketing Strategy & Value Creation
BX70301-M5 · A campaign or content decision with a budget line — Marketing Strategy & Value Creation
BX70301-M6 · A recommendation a client could act on — Marketing Strategy & Value Creation

3 · 30 h

BX70302

Consumer Behaviour & Decision Psychology

Consumer Behaviour & Decision Psychology (BX70302) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can read a finding and say what it shows about behaviour, and what it does not, using Consumer Behaviour & Decision Psychology as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses one empirical paper, one methods critique, and an ethics note. Seminar time is for the decision, not for reading the materials aloud. Assessment is a critical review that a non-specialist manager could follow. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. This course does not confer a psychology, counselling, or clinical licence.

BX70302-M1 · Constructs, measures, and what a score does not mean — Consumer Behaviour & Decision Psychology
BX70302-M2 · Study design, bias, and sample limits — Consumer Behaviour & Decision Psychology
BX70302-M3 · Evidence review and competing explanations — Consumer Behaviour & Decision Psychology
BX70302-M4 · Ethics of inquiry and the duty not to overclaim — Consumer Behaviour & Decision Psychology
BX70302-M5 · Application to one workplace or community setting — Consumer Behaviour & Decision Psychology
BX70302-M6 · A critical review with method, finding, and limit — Consumer Behaviour & Decision Psychology

3 · 30 h

BX70303

Brand Equity, Architecture & Positioning

Brand Equity, Architecture & Positioning (BX70303) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Brand Equity, Architecture & Positioning as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

BX70303-M1 · Audience, offer, and the evidence for both — Brand Equity, Architecture & Positioning
BX70303-M2 · Channel choice and what the channel cannot do — Brand Equity, Architecture & Positioning
BX70303-M3 · Message, proof, and a measure of response — Brand Equity, Architecture & Positioning
BX70303-M4 · Ethics of persuasion and claims that must not be made — Brand Equity, Architecture & Positioning
BX70303-M5 · A campaign or content decision with a budget line — Brand Equity, Architecture & Positioning
BX70303-M6 · A recommendation a client could act on — Brand Equity, Architecture & Positioning

3 · 30 h

Module 2: Growth & Channels

Code	Course	Credits · hours
BX70305	Digital Marketing, Content & Platform Growth Digital Marketing, Content & Platform Growth (BX70305) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Digital Marketing, Content & Platform Growth as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. BX70305-M1 · Audience, offer, and the evidence for both — Digital Marketing, Content & Platform Growth BX70305-M2 · Channel choice and what the channel cannot do — Digital Marketing, Content & Platform Growth BX70305-M3 · Message, proof, and a measure of response — Digital Marketing, Content & Platform Growth BX70305-M4 · Ethics of persuasion and claims that must not be made — Digital Marketing, Content & Platform Growth BX70305-M5 · A campaign or content decision with a budget line — Digital Marketing, Content & Platform Growth BX70305-M6 · A recommendation a client could act on — Digital Marketing, Content & Platform Growth	3 · 30 h
BX70306	Integrated Marketing Communications & Media Integrated Marketing Communications & Media (BX70306) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Integrated Marketing Communications & Media as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. BX70306-M1 · Audience, offer, and the evidence for both — Integrated Marketing Communications & Media BX70306-M2 · Channel choice and what the channel cannot do — Integrated Marketing Communications & Media BX70306-M3 · Message, proof, and a measure of response — Integrated Marketing Communications & Media BX70306-M4 · Ethics of persuasion and claims that must not be made — Integrated Marketing Communications & Media BX70306-M5 · A campaign or content decision with a budget line — Integrated Marketing Communications & Media BX70306-M6 · A recommendation a client could act on — Integrated Marketing Communications & Media	3 · 30 h
BX70307	Pricing, Revenue & Product Marketing Pricing, Revenue & Product Marketing (BX70307) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Pricing, Revenue & Product Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. BX70307-M1 · Audience, offer, and the evidence for both — Pricing, Revenue & Product Marketing BX70307-M2 · Channel choice and what the channel cannot do — Pricing, Revenue & Product Marketing BX70307-M3 · Message, proof, and a measure of response — Pricing, Revenue & Product Marketing BX70307-M4 · Ethics of persuasion and claims that must not be made — Pricing, Revenue & Product Marketing BX70307-M5 · A campaign or content decision with a budget line — Pricing, Revenue & Product Marketing BX70307-M6 · A recommendation a client could act on — Pricing, Revenue & Product Marketing	3 · 30 h

Code

Course

Credits · hours

BX70305

Digital Marketing, Content & Platform Growth

Digital Marketing, Content & Platform Growth (BX70305) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Digital Marketing, Content & Platform Growth as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

BX70305-M1 · Audience, offer, and the evidence for both — Digital Marketing, Content & Platform Growth
BX70305-M2 · Channel choice and what the channel cannot do — Digital Marketing, Content & Platform Growth
BX70305-M3 · Message, proof, and a measure of response — Digital Marketing, Content & Platform Growth
BX70305-M4 · Ethics of persuasion and claims that must not be made — Digital Marketing, Content & Platform Growth
BX70305-M5 · A campaign or content decision with a budget line — Digital Marketing, Content & Platform Growth
BX70305-M6 · A recommendation a client could act on — Digital Marketing, Content & Platform Growth

3 · 30 h

BX70306

Integrated Marketing Communications & Media

Integrated Marketing Communications & Media (BX70306) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Integrated Marketing Communications & Media as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

BX70306-M1 · Audience, offer, and the evidence for both — Integrated Marketing Communications & Media
BX70306-M2 · Channel choice and what the channel cannot do — Integrated Marketing Communications & Media
BX70306-M3 · Message, proof, and a measure of response — Integrated Marketing Communications & Media
BX70306-M4 · Ethics of persuasion and claims that must not be made — Integrated Marketing Communications & Media
BX70306-M5 · A campaign or content decision with a budget line — Integrated Marketing Communications & Media
BX70306-M6 · A recommendation a client could act on — Integrated Marketing Communications & Media

3 · 30 h

BX70307

Pricing, Revenue & Product Marketing

Pricing, Revenue & Product Marketing (BX70307) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Pricing, Revenue & Product Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

BX70307-M1 · Audience, offer, and the evidence for both — Pricing, Revenue & Product Marketing
BX70307-M2 · Channel choice and what the channel cannot do — Pricing, Revenue & Product Marketing
BX70307-M3 · Message, proof, and a measure of response — Pricing, Revenue & Product Marketing
BX70307-M4 · Ethics of persuasion and claims that must not be made — Pricing, Revenue & Product Marketing
BX70307-M5 · A campaign or content decision with a budget line — Pricing, Revenue & Product Marketing
BX70307-M6 · A recommendation a client could act on — Pricing, Revenue & Product Marketing

3 · 30 h

Module 3: Leadership & Practice

Code	Course	Credits · hours
BX70309	Brand Leadership, Reputation & Crisis Brand Leadership, Reputation & Crisis (BX70309) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Brand Leadership, Reputation & Crisis as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. BX70309-M1 · Audience, offer, and the evidence for both — Brand Leadership, Reputation & Crisis BX70309-M2 · Channel choice and what the channel cannot do — Brand Leadership, Reputation & Crisis BX70309-M3 · Message, proof, and a measure of response — Brand Leadership, Reputation & Crisis BX70309-M4 · Ethics of persuasion and claims that must not be made — Brand Leadership, Reputation & Crisis BX70309-M5 · A campaign or content decision with a budget line — Brand Leadership, Reputation & Crisis BX70309-M6 · A recommendation a client could act on — Brand Leadership, Reputation & Crisis	3 · 30 h
BX70310	Customer & Digital Transformation Customer & Digital Transformation (BX70310) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Customer & Digital Transformation as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. BX70310-M1 · Audience, offer, and the evidence for both — Customer & Digital Transformation BX70310-M2 · Channel choice and what the channel cannot do — Customer & Digital Transformation BX70310-M3 · Message, proof, and a measure of response — Customer & Digital Transformation BX70310-M4 · Ethics of persuasion and claims that must not be made — Customer & Digital Transformation BX70310-M5 · A campaign or content decision with a budget line — Customer & Digital Transformation BX70310-M6 · A recommendation a client could act on — Customer & Digital Transformation	3 · 30 h

Code

Course

Credits · hours

BX70309

Brand Leadership, Reputation & Crisis

Brand Leadership, Reputation & Crisis (BX70309) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Brand Leadership, Reputation & Crisis as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

BX70309-M1 · Audience, offer, and the evidence for both — Brand Leadership, Reputation & Crisis
BX70309-M2 · Channel choice and what the channel cannot do — Brand Leadership, Reputation & Crisis
BX70309-M3 · Message, proof, and a measure of response — Brand Leadership, Reputation & Crisis
BX70309-M4 · Ethics of persuasion and claims that must not be made — Brand Leadership, Reputation & Crisis
BX70309-M5 · A campaign or content decision with a budget line — Brand Leadership, Reputation & Crisis
BX70309-M6 · A recommendation a client could act on — Brand Leadership, Reputation & Crisis

3 · 30 h

BX70310

Customer & Digital Transformation

Customer & Digital Transformation (BX70310) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Customer & Digital Transformation as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

BX70310-M1 · Audience, offer, and the evidence for both — Customer & Digital Transformation
BX70310-M2 · Channel choice and what the channel cannot do — Customer & Digital Transformation
BX70310-M3 · Message, proof, and a measure of response — Customer & Digital Transformation
BX70310-M4 · Ethics of persuasion and claims that must not be made — Customer & Digital Transformation
BX70310-M5 · A campaign or content decision with a budget line — Customer & Digital Transformation
BX70310-M6 · A recommendation a client could act on — Customer & Digital Transformation

3 · 30 h

Module 4: Integration & Capstone

Code	Course	Credits · hours
BX70313	Research Design for Marketing Research Design for Marketing (BX70313) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Research Design for Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. BX70313-M1 · Audience, offer, and the evidence for both — Research Design for Marketing BX70313-M2 · Channel choice and what the channel cannot do — Research Design for Marketing BX70313-M3 · Message, proof, and a measure of response — Research Design for Marketing BX70313-M4 · Ethics of persuasion and claims that must not be made — Research Design for Marketing BX70313-M5 · A campaign or content decision with a budget line — Research Design for Marketing BX70313-M6 · A recommendation a client could act on — Research Design for Marketing	3 · 30 h
BX70314	Writing for the C-Suite Writing for the C-Suite (BX70314) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Writing for the C-Suite as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. BX70314-M1 · Audience, offer, and the evidence for both — Writing for the C-Suite BX70314-M2 · Channel choice and what the channel cannot do — Writing for the C-Suite BX70314-M3 · Message, proof, and a measure of response — Writing for the C-Suite BX70314-M4 · Ethics of persuasion and claims that must not be made — Writing for the C-Suite BX70314-M5 · A campaign or content decision with a budget line — Writing for the C-Suite BX70314-M6 · A recommendation a client could act on — Writing for the C-Suite	3 · 30 h

Code

Course

Credits · hours

BX70313

Research Design for Marketing

Research Design for Marketing (BX70313) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Research Design for Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

BX70313-M1 · Audience, offer, and the evidence for both — Research Design for Marketing
BX70313-M2 · Channel choice and what the channel cannot do — Research Design for Marketing
BX70313-M3 · Message, proof, and a measure of response — Research Design for Marketing
BX70313-M4 · Ethics of persuasion and claims that must not be made — Research Design for Marketing
BX70313-M5 · A campaign or content decision with a budget line — Research Design for Marketing
BX70313-M6 · A recommendation a client could act on — Research Design for Marketing

3 · 30 h

BX70314

Writing for the C-Suite

Writing for the C-Suite (BX70314) is a 3-credit course on MA Science Communication, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Writing for the C-Suite as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

BX70314-M1 · Audience, offer, and the evidence for both — Writing for the C-Suite
BX70314-M2 · Channel choice and what the channel cannot do — Writing for the C-Suite
BX70314-M3 · Message, proof, and a measure of response — Writing for the C-Suite
BX70314-M4 · Ethics of persuasion and claims that must not be made — Writing for the C-Suite
BX70314-M5 · A campaign or content decision with a budget line — Writing for the C-Suite
BX70314-M6 · A recommendation a client could act on — Writing for the C-Suite

3 · 30 h

Career Paths

Marketing manager / brand manager
Growth and lifecycle marketing
Marketing analytics and insight
Communications and PR leadership
Content and digital strategy roles

Programme Highlights

Consumer psychology, brand and analytics together
Digital channels, content and experimentation
A capstone brand or growth project
Portfolio-ready deliverables

Assessment

Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.

Admission requirements

Academic entry

Bachelor's degree from a recognised institution (minimum 2:2 / GPA 2.5/4.0 or an equivalent national scale)
Identity document for remote identity-checked assessment enrolment

English language

English proficiency: IELTS 5.5, TOEFL 46 or equivalent (waived for prior English-medium study). State your primary study mode without changing the academic standard.

Documents

Statement of Purpose (500 words minimum) covering goals, professional context and fit
Two academic or professional references with verifiable contact details
CV or résumé covering education and relevant work
Official transcripts (digital copies accepted at application; certified copies before award)

Programme questions

How long is the MA Science Communication?

The published duration is 12 months. Teaching language: English (dual pathway: Edinburgh campus or tuition-free online; one academic standard). Actual time-to-complete depends on mode and any recognised prior learning.

Can I study this from my country?

You may study this award fully online from your country, or — where published — on campus at Brigant. Online study does not require a student visa. Campus study may.

What does it cost?

Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.

What are the entry requirements?

Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.

How is the programme assessed?

Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.

Will this award be recognised where I live?

Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. University of Brigant publishes verification pages for certificates. We do not claim automatic equivalence in every country.

How do I apply?

Start an application on this website. Progress is saved from the first step. Admissions: admissions@brigant.uk.

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