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Build brands and growth systems that compound
Online or on campus

Marketing leadership today requires more than campaigns: it requires coherent brand systems, experimental growth engines and analytical clarity. This MSc develops end-to-end marketing capability — from consumer insight and brand architecture to digital channels, pricing, attribution and reputation stewardship. Teaching methods blend classic brand strategy schools with contemporary platform growth practices. Capstones produce a brand strategy and go-to-market plan assessed by faculty and industry practitioners. MSc Marketing & Brand Management is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 36. Students move from Marketing Strategy & Value Creation through Marketing Strategy & Value Creation; Consumer Behaviour & Decision Psychology; Brand Equity, Architecture & Positioning; Marketing Research & Insights Methods; Digital Marketing, Content & Platform Growth; Integrated Marketing Communications & Media, and finish on MSc Marketing Capstone Brand Project. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Construct brand positioning, architecture and equity measurement systems Design research programmes that generate managerial insight Orchestrate digital and offline growth with test-and-learn discipline Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
Distinct from the shorter Graduate Certificate in Digital Marketing, this degree delivers full postgraduate market depth suitable for brand lead, growth lead and CMO-track careers. Credits and methods align with professional expectations in agency and in-house environments.
Faculty spotlight
Professor Emma Laurent leads brand architecture studios; industry fellows from agency networks run live campaign critiques.
Study online
Online tuition is free. Online examinations are free. There is no exam fee for online study.

On-campus study
Prefer to learn at our Edinburgh campus? Campus tuition and campus examinations are charged. The published campus price is on each programme page.
| Code | Course | Credits · hours |
|---|---|---|
| MKT501 | Marketing Strategy & Value Creation Marketing Strategy & Value Creation (MKT501) is a 3-credit course on MSc Marketing & Brand Management, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Marketing Strategy & Value Creation as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| MKT502 | Consumer Behaviour & Decision Psychology Consumer Behaviour & Decision Psychology (MKT502) is a 3-credit course on MSc Marketing & Brand Management, with 30 notional learning hours. By the end, students can read a finding and say what it shows about behaviour, and what it does not, using Consumer Behaviour & Decision Psychology as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses one empirical paper, one methods critique, and an ethics note. Seminar time is for the decision, not for reading the materials aloud. Assessment is a critical review that a non-specialist manager could follow. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. This course does not confer a psychology, counselling, or clinical licence.
| 3 · 30 h |
| MKT503 | Brand Equity, Architecture & Positioning Brand Equity, Architecture & Positioning (MKT503) is a 3-credit course on MSc Marketing & Brand Management, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Brand Equity, Architecture & Positioning as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| MKT504 | Marketing Research & Insights Methods Marketing Research & Insights Methods (MKT504) is a 3-credit course on MSc Marketing & Brand Management, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Marketing Research & Insights Methods as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| Code | Course | Credits · hours |
|---|---|---|
| MKT505 | Digital Marketing, Content & Platform Growth Digital Marketing, Content & Platform Growth (MKT505) is a 3-credit course on MSc Marketing & Brand Management, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Digital Marketing, Content & Platform Growth as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| MKT506 | Integrated Marketing Communications & Media Integrated Marketing Communications & Media (MKT506) is a 3-credit course on MSc Marketing & Brand Management, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Integrated Marketing Communications & Media as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| MKT507 | Pricing, Revenue Management & Product Strategy Pricing, Revenue Management & Product Strategy (MKT507) is a 3-credit course on MSc Marketing & Brand Management, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Pricing, Revenue Management & Product Strategy as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| MKT508 | Marketing Analytics, Attribution & Experimentation Marketing Analytics, Attribution & Experimentation (MKT508) is a 3-credit course on MSc Marketing & Brand Management, with 30 notional learning hours. By the end, students can define a measurable question, fit a method that can be checked, and report where it fails, using Marketing Analytics, Attribution & Experimentation as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a dataset description, a methods note, and one published evaluation. Seminar time is for the decision, not for reading the materials aloud. Assessment is a project note with the question, the method, the result, and the limitation. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| Code | Course | Credits · hours |
|---|---|---|
| MKT601 | Brand Leadership, Reputation & Crisis Brand Leadership, Reputation & Crisis (MKT601) is a 3-credit course on MSc Marketing & Brand Management, with 30 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Brand Leadership, Reputation & Crisis as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 3 · 30 h |
| MKT602 | Sustainable Marketing & Inclusive Branding Sustainable Marketing & Inclusive Branding (MKT602) is a 3-credit course on MSc Marketing & Brand Management, with 30 notional learning hours. By the end, students can draw the system, name the constraint that binds it, and compare two responses, using Sustainable Marketing & Inclusive Branding as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a system description, an indicator note, and a project option paper. Seminar time is for the decision, not for reading the materials aloud. Assessment is a recommendation for one decision, with the evidence and the downside. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. This course does not confer a professional engineering licence.
| 3 · 30 h |
| MKT603 | MSc Marketing Capstone Brand Project MSc Marketing Capstone Brand Project (MKT603) is a 6-credit course on MSc Marketing & Brand Management, with 60 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using MSc Marketing Capstone Brand Project as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 6 · 60 h |
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 18 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
You may study this award fully online from your country, or — where published — on campus at Brigant. Online study does not require a student visa. Campus study may.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. University of Brigant publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@brigant.uk.
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